About Us

NSM Consultancy is an AI governance and literacy practice founded by Nathalie Samaha Martin, AIGP, based in Nicosia, Cyprus. It works with media organizations, newsrooms, journalists, and professionals across the MENA region who need to understand, implement, or communicate AI responsibly — in Arabic, English, or French.

Yes. I became a certified AI Governance Professional (AIGP) in March 2026.  The AIGP is awarded by IAPP, the world's largest privacy and AI governance association. I am also pursuing ISO 42001 Lead Implementer certification

I offer AI governance readiness assessments, AI literacy training, governance framework development, and sector-specific tools tailored to media, journalism, and communication organizations. All services are available in Arabic, English, and French. See the full services above for details.

Yes. Media organizations and journalism teams are a core focus. With 27 years at the intersection of journalism and technology - including seven years as AI Ambassador for AFP's MENA region - I understand the specific pressures, ethical responsibilities, and operational realities newsrooms face when adopting AI. I offer AI literacy workshops, editorial AI policy development, and governance tools designed for media contexts.

Yes. I work in Arabic, English, and French. I develop, deliver, and advise in all three languages, adapting frameworks to the cultural and regulatory context of each. This is particularly relevant for organizations operating across the Euro-Mediterranean and MENA regions.

An AI governance readiness assessment evaluates where an organization currently stands in relation to AI policy, risk management, transparency, and accountability requirements. It identifies gaps, prioritizes actions, and provides a structured roadmap. NSM Consultancy's assessments are adapted to sector, size, and the regulatory environment relevant to your organization.

NSM Consultancy is based in Nicosia, Cyprus. I work with clients across Cyprus, the broader Euro-Mediterranean region, and the MENA region - remotely and in-person. If you are unsure whether I cover your geography, reach out directly.