Helping media organisations and professionals navigate AI governance with clarity and safety.
About Us
Nathalie Samaha Martin, AIGP
I spent 27 years at the intersection of media, technology, and client strategy: 20 in journalism, then seven as MENA Customer Success Manager for Agence France-Presse, where I also served as the agency's AI Ambassador for the region.
In 2026, I became a certified AI Governance Professional (AIGP), and founded NSM Consultancy, based in Nicosia, Cyprus. I work with professionals and organizations navigating AI governance, building AI literacy, and developing governance frameworks and practical tools tailored to their sector, culture, and language.
NSM Consultancy is a member of the UNESCO Media and Information Literacy (MIL) Alliance
I work in Arabic, English, and French.
Services
AI Literacy for newsrooms
AI governance readiness assessment
AI strategy for media leaders
A practical programme for journalists and editors who want to understand AI tools without compromising accuracy or trust.
- Map current tools and identify where AI is already in your workflow
- Hands-on sessions with real newsroom use cases
- Structured tool evaluation using a tested framework
- Risk identification: editorial, ethical, and data security
- Draft your first internal AI guideline
AVAILABLE AS
Talk / keynote · Workshop · Training series · 1:1 sessions
AI strategy for media leaders
AI governance readiness assessment
AI strategy for media leaders
For editors-in-chief, heads of digital, and media executives who need to make informed decisions about AI adoption.
- AI readiness assessment for your organisation
- Identify opportunities for productivity and editorial innovation
- Governance frameworks: transparency, accountability, bias
- Guidance on data protection, copyright, and audience trust
- Customised AI readiness report
AVAILABLE AS
Advisory · Consulting · Workshop · Report
AI governance readiness assessment
AI governance readiness assessment
AI governance readiness assessment
For organisations using AI without a governance framework: know your exposure before it becomes a liability.
- AI use inventory across your organisation
- Risk classification per EU AI Act tiers
- Prioritised roadmap with 3–5 concrete next steps
- Written report for leadership or board review
- 30-minute assessment call. No preparation needed
- Remote · 2-3 Weeks · AR/EN/FR
AVAILABLE AS
Advisory · Consulting · Full assessment · Report
Writing / Thinking
Let's talk
Based in Nicosia, Cyprus - working internationally
Frequently Asked Questions
Please reach out to us if you cannot find an answer to your question.
NSM Consultancy is an AI governance and literacy practice founded by Nathalie Samaha Martin, AIGP, based in Nicosia, Cyprus. It works with media organizations, newsrooms, journalists, and professionals across the MENA region who need to understand, implement, or communicate AI responsibly — in Arabic, English, or French.
Yes. I became a certified AI Governance Professional (AIGP) in March 2026. The AIGP is awarded by IAPP, the world's largest privacy and AI governance association. I am also pursuing ISO 42001 Lead Implementer certification
I offer AI governance readiness assessments, AI literacy training, governance framework development, and sector-specific tools tailored to media, journalism, and communication organizations. All services are available in Arabic, English, and French. See the full services above for details.
Yes. Media organizations and journalism teams are a core focus. With 27 years at the intersection of journalism and technology - including seven years as AI Ambassador for AFP's MENA region - I understand the specific pressures, ethical responsibilities, and operational realities newsrooms face when adopting AI. I offer AI literacy workshops, editorial AI policy development, and governance tools designed for media contexts.
Yes. I work in Arabic, English, and French. I develop, deliver, and advise in all three languages, adapting frameworks to the cultural and regulatory context of each. This is particularly relevant for organizations operating across the Euro-Mediterranean and MENA regions.
An AI governance readiness assessment evaluates where an organization currently stands in relation to AI policy, risk management, transparency, and accountability requirements. It identifies gaps, prioritizes actions, and provides a structured roadmap. NSM Consultancy's assessments are adapted to sector, size, and the regulatory environment relevant to your organization.
NSM Consultancy is based in Nicosia, Cyprus. I work with clients across Cyprus, the broader Euro-Mediterranean region, and the MENA region - remotely and in-person. If you are unsure whether I cover your geography, reach out directly.